With the manufacturer’s firmware that the uBITX ships with, you need to switch from VFO A to B in order to save the current frequency in EEPROM memory so that next time you power up it will use that last saved value. The manufacturer’s software only saves things if there is a specific event requiring something to be saved (such as changing VFOs).
The All-band HF Amateur Radio Transceiver: Just waiting to be modified